SWIPING RIGHT ON FESTIVAL FILTERS

INDUSTRY

Social Networking, Tech

WHAT WE DID

Creative Strategy, Ideation, Social Creative, Game Design, Creative Production

Our Gen Z team joined up with Tinder to develop highly shareable, interactive Snapchat creative for their new feature, Tinder Festival Mode. Unique to seven different US music festivals with vibe, design, and location. 

Our Gen Z team joined up with Tinder to develop highly shareable, interactive Snapchat creative for their new feature, Tinder Festival Mode. Unique to seven different US music festivals with vibe, design, and location. 

THE WORK

We designed 14 different filters across 7 different music festivals. From Stagecoach in California to Gov Ball in NYC, our bespoke filters will pop up on festival-goers Snapchat's across the country, encouraging them to check out the new feature on Tinder which brings together like-minded music fans for a potential match.

Quick Turn

To stay on top of trends, our Gen Z creative team move fast. From ideation to final delivery, each asset shown here took anywhere from 5-20 days to produce.

FROM THE CLIENT

"As a Gen Z focused brand, we always second guess creative to make sure it's as authentic to our audience as possible. Not with Carson+Doyle - all of their work is built by Gen Z, for Gen Z, so what they produce is always relevant, making our creative more fresh and "made for people like me" than ever before."

- Gideon Spitzer-Williams

Senior Brand Manager, Tinder 

"As a Gen Z focused brand, we always second guess creative to make sure it's as authentic to our audience as possible. Not with Carson+Doyle - all of their work is built by Gen Z, for Gen Z, so what they produce is always relevant, making our creative more fresh and "made for people like me" than ever before."

- Gideon Spitzer-Williams

Senior Brand Manager, Tinder 

"As a Gen Z focused brand, we always second guess creative to make sure it's as authentic to our audience as possible. Not with Carson+Doyle - all of their work is built by Gen Z, for Gen Z, so what they produce is always relevant, making our creative more fresh and "made for people like me" than ever before."

- Gideon Spitzer-Williams

Senior Brand Manager, Tinder