Super bowl ads cost $266K a second.
Don’t waste one.
Super bowl ads cost $266K a second.
Don’t waste one.
Super bowl ads cost $266K a second.
Don’t waste one.
Super bowl ads cost $266K a second.
Don’t waste one.
Ready to make content that resonates?
Enter your information to get in touch with Gen Z.
Ready to make content that resonates?
Enter your information to get in touch with Gen Z.
Gen Z’s Top 5 Takes from the 2025 Super Bowl
🤨 AI & Deepfake Skepticism
Gen Z is hyper-aware of AI’s presence in media, and there’s a mix of exhaustion and skepticism about its overuse. They expect it but aren’t necessarily excited by it. Were these ads even made by humans? Or computers?
🔥 The Takeaway
Brands should focus on genuine creativity and human insights, using AI purposefully rather than excessively. Gen Z is hypervigilant.
“I’m guessing 100% of the ads used AI in some way or another.” [ChatGPT]
“The weird AI shit is so brainrot I think we’re gonna be seeing a lot of brainrot in the commercials this year.” [Salesforce]
“I plan to never say ‘hey meta’” [Meta]
“Tom Cruise looks like a deepfake version of Tom Cruise.” [NFL]
🤨 AI & Deepfake Skepticism
Gen Z is hyper-aware of AI’s presence in media, and there’s a mix of exhaustion and skepticism about its overuse. They expect it but aren’t necessarily excited by it. Were these ads even made by humans? Or computers?
🔥 The Takeaway
Brands should focus on genuine creativity and human insights, using AI purposefully rather than excessively. Gen Z is hypervigilant.
“I’m guessing 100% of the ads used AI in some way or another.” [ChatGPT]
“The weird AI shit is so brainrot I think we’re gonna be seeing a lot of brainrot in the commercials this year.” [Salesforce]
“I plan to never say ‘hey meta’” [Meta]
“Tom Cruise looks like a deepfake version of Tom Cruise.” [NFL]
🤨 AI & Deepfake Skepticism
Gen Z is hyper-aware of AI’s presence in media, and there’s a mix of exhaustion and skepticism about its overuse. They expect it but aren’t necessarily excited by it. Were these ads even made by humans? Or computers?
🔥 The Takeaway
Brands should focus on genuine creativity and human insights, using AI purposefully rather than excessively. Gen Z is hypervigilant.
“I’m guessing 100% of the ads used AI in some way or another.” [ChatGPT]
“The weird AI shit is so brainrot I think we’re gonna be seeing a lot of brainrot in the commercials this year.” [Salesforce]
“I plan to never say ‘hey meta’” [Meta]
“Tom Cruise looks like a deepfake version of Tom Cruise.” [NFL]
🤡 The Meme-ification of Sports
Gen Z doesn’t just watch sports—they remix them in real-time. A game-changing play, a post-match interview, or even an athlete’s outfit can instantly become a meme, spreading faster than official highlights. Sports moments live longer through fan edits and TikTok trends than they do on traditional broadcasts.
🔥 The Takeaway
If a moment isn’t clippable & memeable, it’s missing half its audience.
"Half the fun is just sending memes back and forth."
"I saw the rizzler chances for being in the Super Bowl has jumped dramatically since this morning on polymarket 👀"
"I swear I know the NFL more from memes than actual games."
🤡 The Meme-ification of Sports
Gen Z doesn’t just watch sports—they remix them in real-time. A game-changing play, a post-match interview, or even an athlete’s outfit can instantly become a meme, spreading faster than official highlights. Sports moments live longer through fan edits and TikTok trends than they do on traditional broadcasts.
🔥 The Takeaway
If a moment isn’t clippable & memeable, it’s missing half its audience.
"Half the fun is just sending memes back and forth."
"I saw the rizzler chances for being in the Super Bowl has jumped dramatically since this morning on polymarket 👀"
"I swear I know the NFL more from memes than actual games."
🤡 The Meme-ification of Sports
Gen Z doesn’t just watch sports—they remix them in real-time. A game-changing play, a post-match interview, or even an athlete’s outfit can instantly become a meme, spreading faster than official highlights. Sports moments live longer through fan edits and TikTok trends than they do on traditional broadcasts.
🔥 The Takeaway
If a moment isn’t clippable & memeable, it’s missing half its audience.
"Half the fun is just sending memes back and forth."
"I saw the rizzler chances for being in the Super Bowl has jumped dramatically since this morning on polymarket 👀"
"I swear I know the NFL more from memes than actual games."
🤩 Next-Gen Celebrities
Gen Z’s overarching reaction to seeing their favorite social influencers was far more positive than seeing the classic big-name celebrities on their screen.
🔥 The Takeaway
Brands should think twice before going for the biggest and flashiest celebrity, and more about cultural icons – those who are already beloved and owning the conversation on social.
"I simply don’t wanna see Taylor Swift come up on the TV."
"Who thinks Timmy Chalamet will come out during the halftime show?"
"Rob Alix and Jake in the Poppi ad! Love that."
"How old even is Orlando Bloom?" [MSC Cruises]
"Shane and Post cooked….literally" [Bud Light]
🤩 Next-Gen Celebrities
Gen Z’s overarching reaction to seeing their favorite social influencers was far more positive than seeing the classic big-name celebrities on their screen.
🔥 The Takeaway
Brands should think twice before going for the biggest and flashiest celebrity, and more about cultural icons – those who are already beloved and owning the conversation on social.
"I simply don’t wanna see Taylor Swift come up on the TV."
"Who thinks Timmy Chalamet will come out during the halftime show?"
"Rob Alix and Jake in the Poppi ad! Love that."
"How old even is Orlando Bloom?" [MSC Cruises]
"Shane and Post cooked….literally" [Bud Light]
🤩 Next-Gen Celebrities
Gen Z’s overarching reaction to seeing their favorite social influencers was far more positive than seeing the classic big-name celebrities on their screen.
🔥 The Takeaway
Brands should think twice before going for the biggest and flashiest celebrity, and more about cultural icons – those who are already beloved and owning the conversation on social.
"I simply don’t wanna see Taylor Swift come up on the TV."
"Who thinks Timmy Chalamet will come out during the halftime show?"
"Rob Alix and Jake in the Poppi ad! Love that."
"How old even is Orlando Bloom?" [MSC Cruises]
"Shane and Post cooked….literally" [Bud Light]
🫠 Emotion Was Minimal, Tech Was Everywhere
An overwhelming sense of “buy this now” was present in this year’s big game, leaving Gen Z wanting to feel more rather than see basic features and benefits from brands. Don’t waste a Super Bowl spot trying to make a sale. Make a connection.
🔥 The Takeaway
Pick your insights wisely… “you can connect literally anywhere” is not something Gen Z is looking for. Ever heard of a digital detox? Make entertainment, not ads.
"The most emotion I felt during this whole game was the How To Train Your Dragon trailer…"
"That T-mobile ad was literally the supervillan’s pitch in Kingsman" [T-Mobile]
"Phones taking over yet again" [T-Mobile]
"I LOVE HAVING MY PHONE IN NATURE. I NEED ACCESS TO SCROLLING EVERYWHERE I GO" [T-Mobile]
🫠 Emotion Was Minimal, Tech Was Everywhere
An overwhelming sense of “buy this now” was present in this year’s big game, leaving Gen Z wanting to feel more rather than see basic features and benefits from brands. Don’t waste a Super Bowl spot trying to make a sale. Make a connection.
🔥 The Takeaway
Pick your insights wisely… “you can connect literally anywhere” is not something Gen Z is looking for. Ever heard of a digital detox? Make entertainment, not ads.
"The most emotion I felt during this whole game was the How To Train Your Dragon trailer…"
"That T-mobile ad was literally the supervillan’s pitch in Kingsman" [T-Mobile]
"Phones taking over yet again" [T-Mobile]
"I LOVE HAVING MY PHONE IN NATURE. I NEED ACCESS TO SCROLLING EVERYWHERE I GO" [T-Mobile]
🫠 Emotion Was Minimal, Tech Was Everywhere
An overwhelming sense of “buy this now” was present in this year’s big game, leaving Gen Z wanting to feel more rather than see basic features and benefits from brands. Don’t waste a Super Bowl spot trying to make a sale. Make a connection.
🔥 The Takeaway
Pick your insights wisely… “you can connect literally anywhere” is not something Gen Z is looking for. Ever heard of a digital detox? Make entertainment, not ads.
"The most emotion I felt during this whole game was the How To Train Your Dragon trailer…"
"That T-mobile ad was literally the supervillan’s pitch in Kingsman" [T-Mobile]
"Phones taking over yet again" [T-Mobile]
"I LOVE HAVING MY PHONE IN NATURE. I NEED ACCESS TO SCROLLING EVERYWHERE I GO" [T-Mobile]
💅 Female Empowerment Slaaaayed
In what is usually a male-dominated environment, key brands rose to the occasion to focus on women and spread awareness of their amazing talent, opportunities that exist for their advancement in the sports world, and major causes like early screening for Breast Cancer.
🔥 The Takeaway
Taking a stand for something on the world’s biggest stage still works.
"2024 was huge for women’s sports. Glad to see that actually being recognized." [NFL Flag 50]
"We all just went silent for 30 seconds. Effective." [Novartis]
"Best ad by far. I rest my case – women are incredible." [Nike]
"Yes to powerful women and not just the usual male-dominated cast." [Nike]
💅 Female Empowerment Slaaaayed
In what is usually a male-dominated environment, key brands rose to the occasion to focus on women and spread awareness of their amazing talent, opportunities that exist for their advancement in the sports world, and major causes like early screening for Breast Cancer.
🔥 The Takeaway
Taking a stand for something on the world’s biggest stage still works.
"2024 was huge for women’s sports. Glad to see that actually being recognized." [NFL Flag 50]
"We all just went silent for 30 seconds. Effective." [Novartis]
"Best ad by far. I rest my case – women are incredible." [Nike]
"Yes to powerful women and not just the usual male-dominated cast." [Nike]
💅 Female Empowerment Slaaaayed
In what is usually a male-dominated environment, key brands rose to the occasion to focus on women and spread awareness of their amazing talent, opportunities that exist for their advancement in the sports world, and major causes like early screening for Breast Cancer.
🔥 The Takeaway
Taking a stand for something on the world’s biggest stage still works.
"2024 was huge for women’s sports. Glad to see that actually being recognized." [NFL Flag 50]
"We all just went silent for 30 seconds. Effective." [Novartis]
"Best ad by far. I rest my case – women are incredible." [Nike]
"Yes to powerful women and not just the usual male-dominated cast." [Nike]
© Carson+Doyle Creative Agency Ltd.
© Carson+Doyle Creative Agency Ltd.
© Carson+Doyle Creative Agency Ltd.