MAKING IT EASIER to connect over music
INDUSTRY
Music, Tech
WHAT WE DID
Brand Messaging, Social Creative, Full-Service Production
We teamed up with Spotify to creatively promote product all 'Spotify Connections' feature launches. From blending with your bestie to starting a jam at your next house party, our taste was to make it easier to listen and share music with friends on Spotify.
BLEND
Ever wanted to have a Spotify playlist curated specifically around you and your partners listening habits? Or maybe your niche Sunday farmers market friend group? Blend pulls the best music catered for each listener into the mix and curates a playlist that updates daily.
Our master CTV brings this to life in an out-of this-world way, by showing how an astronaut stays connected to his loved-one back on Earth through their Spotify Blend playlist.
Live Events
One of Spotify Connections defining features is Live Events, allowing listeners to book tickets to stay up to date with their favorite artists live shows and book tickets to see them, all while staying within the Spotify app.
Our team created a set of assets, showcasing the users experience from the POV of their phone. From listening, to purchase, to attending the Live Event, all through a single shot with seamless transitions.
Our Live Events campaign became Spotify's best performing paid asset set of 2024. Successfully launching the feature and driving in-app ticket sales.
ON TV
This year, Spotify made significant updates to it’s TV product, Spotify on TV. With features like video streaming, account switching, and dark mode, Spotify TV brings the full Spotify experience to your home.
We drove awareness and adoption of the updates to Gen Z specifically, with UGC assets that fit organically into socail streams across a top performing paid and organic social campaign.
MIXES
Carson+Doyle led the Spotify Mixes campaign across socials, PR, and CTV creative. We produced 3 social-native assets for IG & TikTok, a CTV Sizzle Reel, and PR headers for media outlets to use.
We were asked to drive awareness and adoption of the updates to Gen Z specifically, so we produced this asset for paid and organic social.
Check back soon 👀
THE RESULTS
Stay tuned… this campaign was legit just launched 🚀
