No data? No drama. Offline Backup.
INDUSTRY
Music, Tech
WHAT WE DID
Brand Messaging, Social Creative, Full-Service Production
Background
Ever boarded a plane only to realize you forgot to download your playlist? Now, Spotify has you covered even when you’re offline. Offline Backup automatically creates a ready-to-play playlist from the cached music on the app. You can sort songs by artist, mood, or genre to fit any vibe, and the playlist updates as you keep listening, so there’s always something fresh— the real magic is that there are absolutely no downloads needed before you lose connection.
THE ASK
As the feature launched globally, we collaborated with content creators worldwide to produce 10 sets of assets, each demonstrating unique use cases for Offline Backup. From road trips and flights to metro commutes, we highlighted common spots where signal often drops unexpectedly, showing Offline Backup as the go-to solution for uninterrupted music. The content combined education with entertainment, guiding audiences through the feature in real-life scenarios. No data? No drama—Offline Backup keeps your favorite tracks ready to play, with no downloads required.
Check back soon 👀
THE RESULTS
Stay tuned… this campaign was legit just launched 🚀
