THE ULTIMATE SIDEKICK WATER BOTTLE FOR Z's
INDUSTRY
Outdoors, Drinkware
WHAT WE DID
Product Campaign, Branding Messaging & Positioning, Creative Strategy, Social Creative, Full-Service Production
BACKGROUND
LifeStraw is a brand known for advanced water filtration technology for adventure situations and humanitarian aid.
In order to grow their customer base beyond their current audiences, they developed a new product line focused on bringing filtration to everyday situations. Enter: The LifeStraw Go Series.
THE ASK
Develop a product launch campaign for the Go Series with Gen Z in mind. The Go Series is a water bottle category with technology designed to filter out contaminants, improve taste, and most importantly…do good for the world, every day & everywhere.
Bring the campaign to life with atypical creative executions to differentiate LifeStraw in the crowded water bottle space.
IN THE WILD
We adapted our OOH assets to target key audiences at key travel-related locations around the city, from street-side to the airport.
We adapted our OOH assets to target key audiences at key travel-related locations around the city, from street-side to the airport.
76M OOH
IMPRESSIONS
108K Video
completions
THE RESULTS
We strategically placed our ads near and around major travel centers with our 15s master TVC being the pre-roll on all national JetBlue flights across the USA along with key airport hubs as backdrops for OOH.
Campaign Highlights:
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Video & photography assets for use across Social & Paid media
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A 15-sec spot (with 6 sec. Cut downs), which played as the pre-roll on all JetBlue flights in Q3 2023
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Out of home billboards and murals painted by local artists in Austin, TX and San Diego, CA.
