No more nasties in your home h2o
INDUSTRY
Homeware, Drinkware
WHAT WE DID
Product Campaign, Branding Messaging & Positioning, Creative Strategy, Social Creative, Full-Service Production
We joined forces with LifeStraw to launch their latest at home water filter tech: LifeStraw Home Studio Dispenser Series. Our campaign introduced a new colorful art direction for use on digital screens to outdoor placements.
BACKGROUND
LifeStraw is a brand known for advanced water filtration technology for adventure situations and humanitarian aid.
The LifeStraw Home Studio is a fun, compact advanced water filter dispenser designed to look cute in small spaces and protect you from all the tap water nasties.
THE ASK
Develop a product launch campaign for the Home Studio with Gen Z in mind. Focusing on the small compact nature of the dispenser, ideal for student or small living spaces, while highlighting the advanced filtration tech inside in a easy-to-understand way.
No More Nasties is a campaign rooted in educating the consumer on the specific contaminants that the LifeStraw Home Studio filters out. While most people have some understanding of how nasty their drinking water can be, No More Nasties brings this to life by highlighting contaminants in a visual way and helps bridge the knowledge gap between tap water, the contaminants lurking in it, and how the Home Studio serves as a solution for safer hydration at home.
IN THE WILD
We adapted our OOH assets to target key audiences at key travel-related locations around the city, from street-side to the airport.
We adapted our OOH assets to target key audiences at key travel-related locations around the city, from street-side to the airport.
76M OOH
IMPRESSIONS
108K Video
completions
THE RESULTS
We strategically placed our ads near and around major travel centers with our 15s master TVC being the pre-roll on all national JetBlue flights across the USA along with key airport hubs as backdrops for OOH.
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Video & photography assets for use across Social & Paid media
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A 15-sec spot (with 6 sec. Cut downs), which played as the pre-roll on all JetBlue flights in Q3 2023
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Out of home billboards and murals painted by local artists in Austin, TX and San Diego, CA.
