GOING VIRAL ON TIKTOK in 30 days
INDUSTRY
Music, Tech
WHAT WE DID
Brand Messaging, Social Creative, Full-Service Production
Background
BCA’s mission is to educate the consumer and save lives, not just sell products. September 2021 — We’ve been busy crafting Backcountry Access’ social presence over the last three years… and we decided to take it to the next level this summer. It was time for BCA to join TikTok We were tasked with launching BCA’s TikTok profile in a way that resonated with BCA’s overall brand positioning but also had its own unique, TikTok-ified twist.
THE ASK
Always focusing on education first, we crafted a strategy that highlighted how education can be the key to unlocking all of the wonderful things the backcountry can offer. We wanted to find that perfect balance between stoke-inducing pow shots and legitimate avalanche situations where the right education and products were the difference between life and death. Of course, we wanted to have some fun along the way too, by jumping on TikTok trends and showcasing the fun side of Backcountry Access.
1M ORGANIC VIEWS
147k Likes
THE RESULTS
Our strategy not only launched the BCA TikTok in style, but it also did the one thing everyone is always talking about (*whispers*: we went viral). In the first 30 days of its existence, the BCA channel had over 1M video views, 147k likes, and 8k followers… all achieved organically.
