amping up gen z women on social
INDUSTRY
Dating, Tech
WHAT WE DID
Brand Positioning, Creative Strategy, Social Creative, Full-Service Production
BACKGROUND
Tinder needed to win back Gen Z women in a big way, generating reconsideration from those that tried and left the app, and taking away the barriers for those that yet to create their first profile. As Tinder's lead paid creative agency, we were tasked with creating impactful short-form content and campaigns that connected to the global strategy.
60s CTV
THE ASK
We crafted platform-native creative across social and 360 paid media with one key objective: to entertain more than sell, to encourage organic and voluntary app installs that inspired Gen Z women to get bak out into the dating world. We like to say "create TikTok's not ads".
In 2023 & 2024 we produced over 200 short-form video assets across TikTok, Instagram, and YouTube that capitilized off of organic social trends, key activations, and brand campaign pillars.
200+ Assets
Viral trends
THE RESULTS
In 2023 & 2024 we produced over 200 short-form video assets across TikTok, Instagram, and YouTube that capitilized off of organic social trends, key activations, and brand campaign pillars.
