REbranding breaking and entering
INDUSTRY
Podcast, Audio
WHAT WE DID
Brand Positioning, Brand Strategy, Branding, Production
The Ask
We crafted a brand identity that balanced creativity with professionalism:
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Visual Identity: A clean, modern logo paired with a vibrant color palette that felt fresh but not overwhelming.
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Tone of Voice: Simple, inspiring, and conversational to connect authentically with younger audiences.
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Practical Design Tools: Social media templates, email designs, and event graphics that were versatile and visually striking.
BACKGROUND
The client, a young and ambitious media brand, needed a cohesive and engaging identity to connect with its target audience—aspiring advertising professionals in their teens and twenties. The challenge was to create a look and feel that felt modern, approachable, and professional enough to establish credibility in a competitive space.
FROM THE CLIENT
"As the CEO and Host of Breaking and Entering Media, I've had the privilege of interviewing some of the best leaders from over 300 advertising agencies. I've studied and audited hundreds of agencies and their work, so when it came time to rebrand our media brand, I knew exactly who to turn to: Carson+Doyle.
Their ability to deeply understand the digital landscape and their forward-thinking approach made them the perfect partner to revitalize a media brand built for the next generation. Since the rebrand, we've seen a remarkable 200% growth rate and an even stronger connection with our audience. Carson+Doyle exceeded every expectation, and I couldn't be more proud of the result."
+50% SOCIAL INTERACTIONS
Refreshed
look & feel
THE RESULTS
The rebrand sparked excitement and engagement:
Social media interactions increased by 50% in just two months.
Young creatives praised the polished, relatable design.
Industry professionals took notice, leading to new partnerships and mentorship opportunities.
